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Citrucel Generic Alternatives

Citrucel Powder Discontinued: The Only Generic Alternative

Joe Joe "head xeteorologist" at xeteor.com
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If you’ve been searching store shelves for your favorite orange-flavored Citrucel Fiber Powder with Sugar, you’re not alone. Maintaining a consistent routine is a key part of any good digestive health plan, and a sudden product disappearance can be frustrating. The reason you can’t find it is that citrucel powder discontinued in the sugar version. Haleon, the manufacturer, stopped producing the orange-flavored powder with sugar. The sugar-free powder and Citrucel caplets are still available, but the original version is no longer made.

We’ve seen a big increase in people searching online with questions like “is Citrucel powder discontinued” and “Citrucel shortage.” Clearly, many customers are running into the same problem and want to know what really happened and what their alternatives are now.

The good news is that the same active ingredient, methylcellulose, is still available in Citrucel generic alternatives such as Major Fiber Therapy. But here’s where it gets tricky: on marketplaces like Amazon, reviews often look negative because customers never receive mixing instructions or clarity about the California Prop 65 notice. Without that information, they assume the product doesn’t work or is unsafe. At Xeteor, we not only supply the product — we also provide the expert guidance that makes it work properly. That’s why satisfaction and reviews are consistently higher here than on Amazon.

This guide will explain what happened to Citrucel Powder with sugar, outline the best generic alternatives, and show why choosing the right retailer matters just as much as choosing the right product.

PRODUCT DISCONTINUATION ALERT

The manufacturer, Haleon, has officially discontinued the Citrucel Orange Flavor Powder that contains sugar (effective October 2025).

STATUS UPDATE: The Sugar-Free powder and the Caplet versions of Citrucel are still in production and available.

Citrucel Powder Discontinued

Why Was Citrucel Powder Discontinued?

For months, customers have noticed the popular fiber supplement vanishing from shelves. While there have been temporary situations in the past, like the well-documented Citrucel shortage, this time it is a permanent decision by the manufacturer, Haleon.

In official email responses to customers, Haleon stated:

"At this time, we can confirm that the product has been discontinued."

Citrucel Powder Discontinued - Official Email from Haleon

While Haleon did not state a specific reason, companies often discontinue products to streamline their product lines or focus on other items, such as the sugar-free version of Citrucel. It's important to note that this discontinuation only applies to the Citrucel Orange Powder with Sugar. The sugar-free version and the caplets are still in production.

Citrucel Powder Discontinued - Sugar Version

What To Do Now That Citrucel is Discontinued

With the original Citrucel Powder discontinued, users need a replacement they can trust. The solution is Major Fiber Therapy, a generic equivalent that shares the most important feature with Citrucel: the active ingredient.

  • Same Active Ingredient: It uses Methylcellulose (100% Soluble Fiber), the exact same therapeutic ingredient.
  • Gentle & Non-Fermentable: Like Citrucel, methylcellulose is less likely to cause the excess gas or bloating sometimes associated with psyllium husk (Metamucil).
  • Great Orange Flavor: It comes in a pleasant orange flavor that makes it easy to mix and drink.

A Quick Tip for Best Results

While Major Fiber Therapy contains the same active ingredient, some users find it can clump if not mixed properly. Being transparent, it's a minor tradeoff for getting the right kind of fiber. We've found the best way to ensure a smooth mix is to add the powder to your glass first, then pour the liquid over it while stirring briskly. For a complete guide, read our post on How to Mix Citrucel Without Clumps. If you're looking for creative ways to enhance the flavor, we also have a guide on How to Make Citrucel Taste Better.

How Does It Compare to Metamucil?

Many people wonder if they should switch to Metamucil. While Metamucil is a popular fiber supplement, it uses a different active ingredient (psyllium husk). If you loved Citrucel because it was gentle on your system, your best bet is to stick with a methylcellulose-based fiber like Major Fiber Therapy. For a more detailed breakdown, see our complete Citrucel vs. Metamucil comparison.

Price Comparison: Xeteor vs. Amazon

The real savings become clear when you look at the price per jar. While Amazon's single-jar price might seem competitive for Prime members, the value of buying in larger quantities from Xeteor is unmatched.

Pack SizeRetailerTotal Delivered PricePrice Per JarSavings vs. Amazon Prime
12-Pack CaseXeteor$99.99 with Free Shipping$8.33Save 46%
8-PackAmazon$69.52 (Prime)$8.69Save 44% (Amazon)
4-PackXeteor$39.99 with Free Shipping$10.00Save 35%
2-PackAmazon$25.44 (Prime)$12.72Save 18% (Amazon)
2-PackXeteor$26.99 with Free Shipping$13.50Save 13%
Single JarAmazon$15.49 (Prime)$15.49Baseline
Single JarXeteor$13.99 + $4.99 Ship = $18.98$18.98---

*Amazon prices checked on October 23, 2025 and are subject to fluctuation. Savings are calculated against the Amazon Prime single-jar price. As an Amazon Associate, we may earn from qualifying purchases.

Unlock Maximum Savings: Save 35% per jar with our 4-Pack and 46% per jar with a 12-Pack case compared to buying a single jar on Amazon Prime.

Why Xeteor is a Better Choice Than Amazon Marketplaces

Price is only part of the story. On Amazon, all sellers for this product are third-party merchants. That means you don’t always know who packed your order, how fresh it is, or why a warning label appears. At Xeteor, we ship direct, factory-sealed bottles and provide the guidance Amazon sellers don’t.

FeatureXeteorAmazon
Verified Trustpilot RankingsTop-ranked, 8,000+ reviewsVaries by seller
Expiration DatesClearly posted on product pageUnknown until delivery
Factory-Sealed PackagingNo relabels or barcode stickersRepackaging & seller stickers
Return Policy100-day guarantee + free returnsOften marked non-returnable
Expert Product SupportReal guidance from our U.S. teamNo product-specific help
Direct Phone Support1-833-787-4777No direct number
PaymentsCredit Cards, Apple/Google Pay, PayPal, VenmoNo PayPal

Real Answers You Won’t Find on Amazon

Amazon’s review summary lists problems like clumping, gritty texture, and a “lead” warning—but those issues go unanswered. We explain why they happen and include practical solutions with every order.

Clumping / Mixability

  • Warm water mixing (not hot)
  • Pre-mix paste method
  • Shaker bottle with mixing ball
  • Gradual powder addition while stirring

See mixing tips

Taste

  • Mild citrus flavor by default
  • Improve with very cold water
  • Optional: honey or agave

Flavor ideas

“Contains lead” confusion

That’s California Prop 65 related to silica (a common anti-caking agent), not added lead. Same notice appears on many everyday products.

Safety explainer

Value for Money

Amazon pricing can spike with shortages and seller fees. Our bulk discounts bring the price per jar down substantially.

Compare alternatives

Effectiveness

Methylcellulose is a gentle, non-fermenting soluble fiber. Customers on both sites agree: it works when mixed correctly.

Learn more

As a generic medication specialist, Xeteor goes beyond shipping the jar. We provide clear instructions and answers to questions left unresolved on Amazon. With our help, satisfaction is much higher:

  • Xeteor: 4.2 out of 5 (191 reviews) — 61% are 5-star.
  • Amazon: 3.4 out of 5 (114 reviews) — 40% are 5-star.

Same product, very different experience. The difference is information, support, and trust.

Ready to Order? Major Fiber Therapy Options

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel

$13.99

Major Fiber Therapy Powder – Methylcellulose 16 oz Orange Flavor | Compare to Citrucel® This is the direct generic replacement for the original Citrucel® Powder...… read more

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel (2 Pack)

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel (2 Pack)

$26.99

Major Fiber Therapy Powder Methylcellulose Orange Flavor – 16 oz (2 Pack) | Compare to Citrucel® This is the direct generic replacement for the original...… read more

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel (4 Pack)

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel (4 Pack)

$39.99

Major Fiber Therapy Powder – Methylcellulose 16 oz Orange Flavor (4 Pack) | Compare to Citrucel® This is the direct generic replacement for the original...… read more

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel (12 Pack)

Major Fiber Therapy Methylcellulose Powder – 16 oz | Compare to Citrucel (12 Pack)

$99.99

Major Fiber Therapy Powder – Methylcellulose 16 oz (12 Pack) | Compare to Citrucel® This is the direct generic replacement for the original Citrucel® Powder...… read more

About Xeteor

xeteor.com, founded in Las Vegas in 2018, is a trusted online guide and curated retailer for generic over-the-counter (OTC) medications. Recognized as a Top Rated seller on Trustpilot, Google, eBay, Amazon, and Walmart, we’re a trusted authority focused on building brand trust and earning consumer loyalty. Our mission is to empower you with reliable products and educational content, all backed by a U.S.-based team that offers real human support.


Shipping

Orders placed by 3:00 PM PST, Monday–Friday, ship the same day. We offer free nationwide shipping on orders over $30 and on all qualifying Savings Packs. Average delivery time is 3.3 business days. View our full shipping policy here.


Payment Methods

We accept Visa, Mastercard, Discover, American Express, PayPal, Venmo, Google Pay, and Apple Pay.


Risk-Free Returns

All purchases are backed by our 100-day satisfaction guarantee. Not happy with your order? Return it for free. View our complete return policy here.


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Disclaimer: This content is for informational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always consult your healthcare provider before starting any new supplement or treatment.

FAQs

Is all Citrucel discontinued?

No, only the Citrucel Powder with Sugar (Orange Flavor) has been discontinued. The sugar-free powder and the caplet versions are still available.

What is the active ingredient in Major Fiber Therapy?

Major Fiber Therapy contains methylcellulose, the same gentle, non-fermenting soluble fiber that was in Citrucel.

Is Major Fiber Therapy a good replacement for the discontinued Citrucel Powder?

Yes. It is the only direct generic replacement on the market, offering the same active ingredient and benefits.

Why was the Citrucel Powder discontinued?

While Haleon did not state a specific reason in their official notice, companies often discontinue products to streamline their product lines or focus on other items, such as the sugar-free version of Citrucel.

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